Valid supports Lidl’s entry into the Irish mobile market with secure connectivity solutions

Madrid – October 27, 2026 – Valid, a global provider of trusted connectivity solutions, today announced its collaboration with Lidl in support of the launch of Lidl Connect in Ireland.

Launched in early October to incredible demand, Lidl Connect reached 100,000 customer registrations in just 11 days. Valid has played a key role in supporting the preparation and implementation of the project, working closely with Lidl’s teams to address technical and operational requirements ahead of commercial launch.

As a trusted connectivity technology partner for the project, Valid contributed its mobile connectivity capabilities, secure technologies and implementation expertise to help enable Lidl Connect’s entry into the Irish market. With an established European presence and a strong focus on security and trusted connectivity, Valid brings extensive experience supporting mobile connectivity services worldwide to Lidl’s ambition to introduce its mobile proposition to Irish consumers.

Bringing a new mobile service to market requires close coordination across multiple technical and operational workstreams. Throughout the project, the Valid and Lidl teams worked together to address evolving requirements and maintain progress toward commercial launch. The implementation highlights the importance of combining technology with hands-on expertise, flexibility and responsive support when bringing new connectivity services to market.

Speaking following the milestone, Robert Ryan, Chief Executive Officer at Lidl Ireland and Northern Ireland, said: “The response to Lidl Connect has been extraordinary. Reaching 100,000 registrations so quickly demonstrates just how strongly Irish consumers respond to genuine value. For more than 25 years, Lidl has challenged the Irish grocery market by putting quality and value at the centre of what we do. Lidl Connect takes that same philosophy into a completely new category. We set out to offer customers a mobile plan that was straightforward and highly competitive, and the response shows there is a real appetite for greater value and choice in the Irish mobile market.

“This is also an important milestone in the continued development of Lidl Plus. We want to give customers even more reasons to engage with Lidl and to access genuinely useful services through one simple platform. Lidl Connect is a strong example of how we can leverage the scale of our customer base and focus on value to bring something new to the market. We are incredibly grateful to the first 100,000 customers who have chosen to join Lidl Connect and to our valued partners including Valid, who supported us on a successful launch. We look forward to welcoming many more in the weeks and months ahead.”

“We’re proud to be a trusted connectivity technology partner supporting Lidl’s entry into the Irish mobile market,” said Pierre Lassus, Senior Vice President of Mobile Sales & Digital Solutions. “This project reflects the trust Lidl has placed in Valid and the strong relationship our teams have built throughout the implementation. As Lidl Connect grows in Ireland, we look forward to continuing to support its connectivity ambitions and exploring opportunities to build on our partnership in the future.”

The launch of Lidl Connect in Ireland represents an important milestone in the relationship between Lidl and Valid. Building on the experience and foundations established through the Irish deployment, the companies will have the opportunity to explore how their cooperation could evolve as Lidl continues to develop its mobile proposition.